Digital PR
We're eCommerce Digital PR Specialists
Our team of ace digital PR strategists understand the needs of your eCommerce brand and our approach to link building is non-brand performance-driven Digital PR. The goal is to gain coverage, links and increase domain authority for your site, while also helping your target audience understand your brand and the kinds of products you offer.
NOVOS truly understood our objectives and did a phenomenal job with the PR campaigns. We would recommend them to others without a doubt
Geoff Bull
CMO @ Swyft


Case Studies


Our approach to Digital PR
Our unique approach to eCommerce link building focuses on 3 core tactics:
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Larger statement pieces of content: Done quarterly, these generate links to a relevant listing page that we define as part of our strategy.
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Always on tactics: We focus on outreaching existing assets that you have on your website. Typically, product features or launches but can also be relevant or timely blog content.
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Hygiene: This includes link clean up, mention chasing and overall maintenance of your backlink profile. It also includes reactive tactics to journalist requests.
Each of the above forms the basis of an overall strategy. We don’t build links for the sake of it. We identify parts of your eCommerce website that just need that extra push to achieve growth and ultimately ROI.
Get our ace team of Digital PR specilaists to Grow your eCom business
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More about Digital PR from our Blog

How To Create An Outreach Tracker In Google Sheets For Digital PR Link Building
Read More4th October 2021
5 Minute Read

Digital PR Link Building for a Luxury Fashion Brand in a Pandemic
26th July 2021

The Digital PR Guide for SEO: Debunking Digital PR Myths
9th July 2021

12 Rookie Questions When Starting a Career in Digital PR
7th July 2021

The Best Tools for Linkbuilding for eCommerce Brands
11th June 2021